Prof. Knut Foeckler
Knut Foeckler is an internationally renowned marketing and media expert. His know-how comprises the marketing/advertising of consumer brands as well as the production and creative side of broadcasting through to research, sales and marketing.

He embarked on his professional career as a manager of the Gesellschaft fuer Marktforschung (Market Research) in Hamburg. Thereafter he took the position of the assistant to the General Manager of a Unilever firm and at the same time worked as personnel manager of this company.

In 1975 he joined the marketing team of Philip Morris GmbH in Munich and was promoted to Managing Director Marketing in 1987. Marlboro became the number one brand and Philip Morris the number one company in the German cigarette market.

After having produced various advertising commercials with the renowned Hollywood film director and producer Tony Scott he decided to focus on the movie and TV industry: In 1992 he served the Munich based KirchGroup as Executive Vice President.

Amongst others he was the group´s point person for George Lucas´ international TV co-production of YOUNG INDIANA JONES. He also organized the worldwide casting of 17.000 applicants for the lead character in the US miniseries SCARLETT. From 1993-1995 he moved on to hold the position of Head of Program and Director Marketing at the German broadcaster SAT.1. By the end of 1994, the broadcaster took the No. 1 position in prime time.

Subsequent positions were held as Managing Director of MSN / Microsoft Network Germany and Executive VP of Deutsche Telekom AG, being responsible for all their multimedia operations including T-Online, a company that went public. He co-operated closely with the venture capital division of Deutsche Telekom,T-Venture. He also held various board positions in Germany and Switzerland. Mid 2000 he quit corporate life and founded his own consulting business under the label newturn.

The focus of his consulting service is on TV-Broadcast, new media, converging media, marketing and brand strategy. 2004 saw the launch of terranova, a Free TV documentary broadcast station (travel, nature, animals, environment) based in Cologne, under his consultancy. 2008 he conceptualized a worldwide communication and webTV platform for the World Trade Center Association (WTCA), just to name two projects. He is a well-recognised expert in the field of product placement and branded entertainment and implements TV and movie placements for BMW Germany since 2010. Foeckler also works as a coach for business executives.

Keen always to share his knowledge, Foeckler has in addition to his business career taught as a professor for Design at the Cologne International School of Design (KISD) as well as lecturing at the University for Television and Film (HFF) in Munich, and receiving an honorary professorship at the Hochschule für Musik Hanns Eisler Berlin and at the Freie Universitaet Berlin (FU), Institute for Arts and Media Administration, teaching Marketing and New Media. He teaches International Media Management at the Munich Business School (MBS), and he is a member of the advisory board for Post-Graduate-Studies EMBE HSG / Executive Master of Business Engineering at the HSG / University of St. Gallen, Switzerland.

He also serves as President of “Keine Macht den Drogen” (No Power To Drugs), a non-profit organization fighting against drug abuse amongst children and young adults.

newturn | Knut Foeckler | Königsbergerstr. 14b | 81927 München | Tel.: +49/89/99894137 | | Mobil: +49/171/2288611